The Style Witch ®

We are a vegan, cruelty-free and eco friendly product line. We pride ourselves on being woman owned and operated. The Style Witch is an inclusive line for the whole family.

All products are naturally derived in the most responsible way. Packaging is minimal, recyclable, and/or biodegradable. 

Tribute to Diane

Creative, beautiful, fierce, passionate, caring... my mother is one of my biggest positive influences in my life.  She was sweet and compassionate and a complete badass!

She stood up to big corporations, worked with organizations to protect the environment, and fought to protect our precious earth. Through protest and activism, she taught her daughters how to stand up for what is right.

Sadly, we lost our sweet and feisty mother to a cancer without a known genetic link. Losing a beloved family member to cancer leaves us to wonder the causation of the disease. Could the cause have been environmental; something ingested or absorbed? It is my business mission to honor my mother's legacy and her passion by amplifying the notion that we can still be fashion forward without compromising our health, or the earth.

 The Product Line

Each product was handpicked to amplify natural beauty for all genders, ages, and hair types without harmful chemicals that can compromise health and the well being of those using them and the earth. I’ve always dreamed of creating a product line and when the pandemic hit, I used the time at home to make my dream a reality and give my clients the salon experience from afar. As a new mom it was more important than ever to create a clean line that anyone can use, even my own children and fur baby. The products are clean, contain natural ingredients, vegan, cruelty free (Leaping Bunny and PETA certified) but what really makes our products stand out from the crowd is that the packaging is made from biodegradable wheat straw. Shop here.